HQ Supplies
LOGO DESIGN + BRANDING
HQ Supplies is a small business that operates in Philadelphia, PA that specializes in janitorial supply products for corporations and institutions. As a new business, it needed to come in strong to compete with long-established, family-owned businesses. Through a discovery process and creative brief I established key values and goals that guided design decisions in the process of defining their new logo and brand style guide. The final design incorporates a knock-out effect on the type in order to directly convey the industry in which the company operates. The color palette is modern, and represents cleanliness and energy.
