American Kidney Fund
SOCIAL MEDIA IMPACT GRAPHICS
The American Kidney Fund (AKF) is an organization working on behalf of 37 million Americans living with kidney disease.
With the goal of generating a new wave of awareness about the organization's impact, the AKF collaborated with CC Design to create a social media package to do just that.
We created 3 design concepts conveying energy and optimism about the future. Each concept provided a different option to meet one single goal: to generate awareness and get people to donate. The concepts presented ranged from factual and straight forward to inspiring. The concepts were supported by bold messages and typography along with high-contrast graphics. The selected concept, “I kid you not”, set up the tone of a mini digital marketing campaign, which helped generate attention in favor of a growing medical condition in the U.S.
“We loved the concept look and feel and
the campaign was really well received
as measured by engagement
and other feedback, including
feedback from our partners and VPs.”