The ultimate guide to help you get started on your brand assessment. Whether you are planning to rebrand or just get a sense of your brand perceptions from your audience, this guide will provide you with a substancial initial perspective of where your brand stands and help you identify what you want to focus on. This is a 16-page digital guide that will help you think about why you need a brand assessment in the first place, how to use the information you will gather in the worksheet included, and support you through a simple action plan template. Also, 5 bonus tips that will help you find your own brand voice!